Brooksource
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Responsibilities:
- Implement web-based marketing strategies and campaigns
- Maintain web sites for compliance and campaign support
- Collaborate with the creative team, customer strategists, internal and external clients on web site strategies/updates, landing page strategy/updates and other projects
- Participates in Marketing PODS representing Web, fine-tuning marketing, customer acquisition, nurturing and retention strategies
- Build and updates landing pages using Unbounce, or like tools
- Use Brightedge tool (or the like) and other sources to execute, monitor and improve search engine optimization (SEO) results for the websites
Skills & Required Experience:
- 6+ years as a Website Content Strategist in a related field with an ability to showcase expertise across marketing strategy and content campaigns
- Experience updating pages in Kentico content management system
- Experience in web optimization and website strategy
- Effective project manager, able to multi-task and work independently as well as collaborate with internal teams
- Proficient with HTML
- Solid knowledge of the pillars of SEO strategy and experience optimizing websites
- Google Analytics
- Current knowledge of trends and developments in online marketing
- Excellent written and verbal communication skills
- Proficient with Microsoft Office Suite
Preferred Tools:
- CSS
- Unbounce
- GTM
- Marketing Cloud/Salesforce
- Zapier
- Wufoo
- VWO
- CloudFlare
- SessionCam/CrazyEgg
- Smartsheet
Soft skills
- Organizational skills and attention to detail
- Time management skills and ability to meet deadlines
- Reliable
- Critical thinking
- Adaptability
- Sense of humor
Brooksource provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.
JO-2110-116376